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Structured data guide

Organization schema: properties, example and WordPress setup

Organization schema is the structured-data node that identifies the company behind a website: its name, URL, logo, official profiles and the topics it is known for. Every other entity on the site points back to it as publisher. This guide lists the properties that matter, shows a complete example and explains the setup on WordPress.

organization schema: outline of the sections covered on this page, Organization schema, Organization properties, Complete Organization, Organization or — Organization schema at a glance: the main sections of this page.

Key takeaways

Use one stable @id (for example /#organization) and reference it from every page.
Spell the name exactly the same in schema, site title, logo and profiles.
Put only profiles you control in sameAs.
Declare topics in knowsAbout with Wikidata URLs to remove ambiguity.

What does Organization schema do?

It gives search engines one authoritative description of who publishes the site. Google uses it to pick the logo shown with your results, to connect your site with your profiles and to reconcile your brand with an entity in its Knowledge Graph. When it is missing or inconsistent, Google infers your identity from scattered signals and often gets it wrong.

Which Organization properties matter most?

Property	What to put in it	Impact
`@id`	A stable URI such as `https://example.com/#organization`	Lets every page reference the same entity
`name`	The brand name, spelled identically everywhere	Core identity signal
`alternateName`	Common variants of the name	Matches other spellings
`url`	The homepage URL	Ties the entity to the domain
`logo`	ImageObject, at least 112×112 px, crawlable	Logo in results and panels
`sameAs`	LinkedIn, GitHub, WordPress.org, Wikidata	Disambiguation and reconciliation
`knowsAbout`	Topics as Wikidata URLs	Declares subject authority
`contactPoint`, `address`	Support email, legal address	Trust; needed for some merchant features

A complete Organization schema example

{
  "@type": "Organization",
  "@id": "https://example.com/#organization",
  "name": "Example",
  "alternateName": ["Example SEO"],
  "url": "https://example.com/",
  "logo": { "@type": "ImageObject",
            "url": "https://example.com/logo.png",
            "width": 512, "height": 512 },
  "contactPoint": { "@type": "ContactPoint",
                    "contactType": "customer support",
                    "email": "support@example.com" },
  "sameAs": [ "https://www.linkedin.com/company/example",
              "https://github.com/example" ],
  "knowsAbout": [
    { "@type": "Thing", "name": "Search engine optimization",
      "sameAs": "https://www.wikidata.org/wiki/Q180711" },
    { "@type": "Thing", "name": "WordPress",
      "sameAs": "https://www.wikidata.org/wiki/Q13166" } ]
}

Each topic carries a readable name and a Wikidata URL: the name helps parsers that read text, the URL removes doubt about which concept you mean.

Organization or Person?

Choose	When
Organization	Companies, products, agencies, shops, publications
Person	A personal brand, portfolio or solo blog where the author is the brand
LocalBusiness (subtype of Organization)	A business serving customers at a physical address; see Local SEO

How to set up Organization schema in WordPress

Choose Organization in the setup wizard

In NexalSEO the wizard asks who the site represents.

Use one name everywhere

Same spelling in schema, site title, logo, LinkedIn and WordPress.org.

Upload a square logo

PNG or SVG on your own domain, at least 112 px.

Add official profiles

Schema → Knowledge Graph → Social profiles. Only accounts you control.

Declare your topics

Schema → Topics you are an authority on: one Wikidata URL per line.

Validate

Check the homepage in the Schema Markup Validator: exactly one Organization node.

Further reading: Google Organization structured data guide.

Frequently asked questions

Should Organization schema be on every page?

Yes, as a node in each page’s graph, referenced by @id as publisher.

Does Organization schema create a Knowledge Panel?

Not by itself. A panel depends on Google recognising the entity from independent sources; schema makes reconciliation easier and more accurate.

Can I add Wikidata to sameAs?

Yes, if an item exists for your organization. Create one only when independent published sources about it exist.

What logo size does Google need?

At least 112×112 pixels, in a format Google can index, at a crawlable URL.

The NexalSEO setup wizard builds your Organization node, logo and sameAs profiles in under a minute.

Getting started